Getting Reel about Film Tourism: Why SetJetting Isn’t a “Trend” Anymore

Film tourism is projected to generate $120B in global economic impact by 2030, yet many DMOs still have only a simple “Movies filmed here” page. Expedia’s 2026 research shows that 81% of Gen Z and Millennial travelers plan trips around film and TV locations, but many destinations treat film tourism as an afterthought. In this session, SetJetters KHM SVP of Brand Strategy Matt Stiker break down the evolving dynamics of film tourism and share real‑life examples of how destinations are responding successfully.