Matt Stiker is a seasoned brand and marketing strategist with deep experience in destination development, in both film and tourism. Matt’s role as the first-ever Chief Marketing Officer for San Francisco Travel, followed by 10 years on the San Francisco Film Commission (8 of them as VP), allowed him to see firsthand the opportunities (and challenges) when the two industries and organizations align. He has helped organizations strengthen their brand identity, connect with key audiences, and shape storytelling strategies that highlight what makes destinations unique. As SVP of Brand Strategy at KHM, he contributes to initiatives supporting destination partners with a research‑driven approach to audience engagement.