Lydia Beck is the Senior Manager of Marketing & PR for Visit Carson City. With nearly a decade in destination marketing and PR, she helps builds campaigns that travel beyond city limits by tapping into community stories and authentic voices. She also supports film tourism efforts that connect Northern Nevada’s cinematic landscapes with productions and the travelers who follow them.

Raised in rural southern Illinois in her family’s furniture business, she understands small communities and small businesses from the inside. The plot twist came when she fell in love with a rancher. Eighteen years later, she balances ranch life, the strong opinions of the cows, and her three-year-old. It all shapes her work: people-first, grounded, and focused on tourism that serves communities as much as it inspires travelers.