Transforming a Reno Icon: The Grand Sierra Resort’s $1 Billion Vision

For over 45 years, the Grand Sierra Resort has stood as a cornerstone of Reno’s hospitality and entertainment landscape. Despite changes in ownership, rebranding, and name shifts, it has remained a landmark property in the region. Now, the GSR is gearing up for its biggest transformation yet. With a $1 billion investment planned over the next decade, the resort will expand into a world-class sports and entertainment complex—the largest private capital investment in Reno’s history. Join us to explore the bold vision behind this redevelopment and how it aims to create a destination where community, sports, and entertainment come together.