Mike brings nearly three decades at the intersection of customer behavior and integrated marketing, across industries including tourism, consumer goods, education, and healthcare. At Fahlgren Mortine/The Shipyard, he directs AI search and GEO, SEO, content strategy, and marketing automation for many travel and tourism clients. He and his team lead the agency’s AI visibility initiative, building first-hand, data-driven learning on what shapes AI answers. He co-authored the agency’s e-book, AI Discoverability: Finding Your Way As Everything’s Changing, which explains how the search landscape is shifting and how marketers should adjust their game plan to stay visible as AI becomes a gatekeeper.