Kimberly brings two decades of travel and tourism media relations experience and is part of the agency’s tourism practice leadership, serving as principal media strategy lead for clients including Travel Nevada. She has supported AI visibility audits for Fahlgren Mortine’s destination clients and led how those findings shape PR programs and earned media strategy, from outlet priorities and messaging to pitch strategy and goal setting. Kimberly served on the Executive Committee of the PRSA Travel & Tourism Section from 2019 to 2025 and currently serves on Destination International’s PR & Communications Committee.