Under his leadership, Black Diamond has become one of the UK’s most trusted full-service agencies specializing in travel and tourism. Founded as an extreme sports content production house in 1992, Black Diamond continues to help destinations and travel brands reach new audiences and tell new stories by combining research with sound strategic thinking, creativity and market expertise.  

Since 2023 Black Diamond has been a part of the Miles Partnership, an international consultancy group offering cross-border marketing solutions to over 150 destination clients worldwide. 

Before joining Black Diamond, Jim was the GM of a hotel in the French Alps. He now oversees 45 staff working out of offices in central London and when not at work is usually found golfing with his kids or sliding down the side of a mountain.