International Arrivals: What’s Next for U.S. Tourism?

In 2025, international arrival trends shifted at an unprecedented pace, reshaping the landscape of U.S. inbound travel. This expert-led panel brings together key voices from Brand USA, and Travel Nevada’s international agencies of record from Canada, Mexico, the United Kingdom, and Australia to deliver a comprehensive review of the past year, and a forward-looking forecast for 2026. Whether you’re crafting destination strategies, optimizing marketing efforts, or preparing for the next wave of global visitors, this general session will equip you with the insights needed to understand the evolving international travel market.