From Stadium Seats to City Streets: The Sports Tourism Surge

From youth tournaments to pro championships, sports tourism is more than just a visitor driver, it’s a destination strategy. In this session, Sports ETA President & CEO John David will explore how the entire spectrum of sports tourism, participatory and spectator, can power economic impact, elevate destination branding, and build stronger communities. The session will feature a dynamic panel discussion featuring all three stakeholders of sports tourism:  DMO, Facility (Parks & Recreation), and Rights Holder.