Matthew is a destination strategist, change leader, and idea generator. For the last 13 years, his work has been focused on helping destinations think strategically about their organization, their visitor economy, and their place. He has helped state tourism agencies and local DMOs across the country with destination stewardship plans, tourism master plans, destination accessibility plans, organizational strategic plans, and change management.

He founded Whereabout in 2021 to focus his work around his belief that every destination can achieve a healthy balance between a robust visitor economy, protection of natural resources, and resident quality of life. He is frequently invited to speak at conferences throughout the world on topics such as destination resilience, destination strategy, and accessible tourism.