As Executive Director of Tourism Sales, Reno Sparks Convention and Visitors Authority (RSCVA), Art Jimenez is responsible for developing tourism programs to attract visitors to Reno Tahoe from the domestic and international leisure segments. These segments include OTA, receptive and wholesale marketing, travel trade relations, and retail travel agency programming. Jimenez has been with the RSCVA since April 2017 and spent over 17 years with the Las Vegas Convention and Visitors Authority directing domestic and international leisure and diversity sales teams. Prior to the LVCVA, Jimenez oversaw sales and marketing programs for Wet’n Wild Waterparks/Universal Studios over a 13 year period and graduated from UNLV with a degree in Communication Studies.